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The White House will use celebrities and athletes in an advertisement campaign to combat Covid-19 vaccine aversion.
The campaign will feature actor Eva Longoria, the co-hosts of Live with Kelly and Ryan, Kelly Ripa and Ryan Seacrest, and Dallas Mavericks owner Mark Cuban, amongst others.
The Biden administration told NBC News it will launch a gigantic campaign to convince more Americans to take Covid-19 jabs.
Individuals from the National Basketball Association [NBA], National Association for Stock Car Auto Racing [NASCAR], and Women’s National Basketball Association [WNBA] will also participate in the initiative.
The goal of this operation is to encourage young individuals by connecting “directly in the places where they already consume content online, including social media, podcasts, YouTube, and more.”
A poll from STAT News-Harris found young individuals are sceptical of getting vaccinated. Almost 21 per cent of young adults aged 18 to 24 said they would not get their jabs, and another 34 per cent said to “wait a while and see” before getting vaccinated.
Furthermore, the Centers for Disease Control and Prevention’s [CDC] order temporarily halting the distribution of Johnson & Johnson’s vaccine in the US due to a rare blood-clotting disorder has made many people skeptical.
Experts on public health and politics say many of former US president Donald Trump’s supporters also are strongly opposed to taking the vaccine, which is an issue for the country as it needs to get enough people immunised in order to obtain wide immunity to the deadly virus.
White House chief medical advisor Dr Anthony Fauci said: “Around 75 per cent to 85 per cent of the US population need to be inoculated to create an umbrella of immunity that prevents the virus from spreading.”
“It’s very disturbing that on the basis of political persuasion people are not wanting to get vaccinated,” he said.
“I find that really extraordinary because those are the ones who are saying you’re encroaching on our liberties by asking us to wear masks and do kinds of restrictions that are public health issues. The easiest way to get out of that is to get vaccinated,” he said.
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