[ad_1]
CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Singapore Police Force， Sheela Foam India， Yuan education China Project | 30.4 | 30.4 | 117 | |
| 2 | 2 | DDB | Union Bank of India， Amway ‘Breakfast’ China Project, Shapoorji Paloonji Project | 22.8 | Streets Blue Ribbon Australia | 20.8 | 72 |
| 3↑ | 9 | Sapient | Mercedes-Benz China Project, Marriott China Project | 18.2 | 18.1 | 12 | |
| 4 | 4 | Wunderman Thompson | MengNiu China,Sugarlite APAC, Estee Lauder China Project | 15.5 | 15.0 | 88 | |
| 5 | 5 | VMLY&R | Adidas China digital, Telekom Malaysia, The Lee Brand Global | 17.8 | McDonald’s Australia digital | 14.8 | 48 |
| 6↓ | 3 | Isobar | TCL Electronics Global digital, Xiaomi China Project, Polestar Project | 14.0 | 14.0 | 22 | |
| 7↑ | 8 | Leo Burnett | Samsung Korea Project, Zuoyebang China, WeBank China | 11.7 | 11.7 | 56 | |
| 8↑ | 11 | Publicis | GSK China, Raymond Realty India, Yves Saint Laurent Korea Project | 11.1 | 11.1 | 53 | |
| 9↓ | 6 | BBDO | Brookvale Union Australia, | 10.9 | Pag-IBIG Fund Philippines | 9.8 | 42 |
| 10 | 10 | Dentsu | Mobile Premier League’s India, Lexus China, Honda China Project | 9.2 | 9.2 | 72 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Zenith | Pet Culture Australia, BAIC China, Carsome India, DTwelve Spaces | 33.7 | Techcombank Vietnam | 29.1 | 19 |
| 2↑ | – | Publicis Groupe | Stellantis Global | 24.0 | 24.0 | 1 | |
| 3↓ | 2 | PHD | Audi China, IKEA Malaysia, Vietnam, Thailand, Singapore, Philippines, Subway APAC | 23.3 | 23.3 | 25 | |
| 4↓ | 3 | Wavemaker | IM Motors China, Cindy Chao China | 18.7 | South Australia Tourism Australia | 16.8 | 56 |
| 5↓ | 4 | Carat | South Australia Tourism Australia, Mengniu Dairy China, SRC Indonesia Sembilan Indonesia | 13.7 | Diageo Korea | 12.2 | 50 |
| 6↓ | 5 | OMD | LAZADA Philippines, Country Delight India, SIMBALION Taiwan | 12.3 | Eastspring Thailand | 11.9 | 29 |
| 7↓ | 6 | Universal McCann | Abbott Nutrition China, CDO Philippines, Game Bean Taiwan Project | 7.8 | 7.8 | 17 | |
| 8↓ | 7 | Havas Media | Hamdard(Offline) India, Laboratoires Filorga Global, Breitling China | 7.1 | LBC Philippines | 6.0 | 16 |
| 9↓ | 8 | Spark Foundry | Toyota Australia, Alibaba Cloud China Project, Brown Forman SEA | 4.3 | 4.2 | 8 | |
| 10↓ | 9 | Initiative | Taisho Indonesia, Cred India, Plush Sofas Australia, Asiatic Agro Thailand | 4.2 | Hamdard(Offline) India | 2.8 | 16 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| Leo Burnett | Infiniti Project | Japan |
| Accenture Interactive | Jaguar Land Rover | Global |
| Special Group | ANZ Bank | Australia |
| Ogilvy | Lesso | China |
| Special Group | ANZ Bank | New Zealand |
| 72andSunny | Johnnie Walker | SEA |
| Leo Burnett | SAIC R-Car | China |
| Digitas | Honor Project | China |
| McCann Worldgroup | SGM | China |
| Digitas | Pan Pacific / Parkroyal Hotels CRM | Global |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| Publicis Groupe | Stellantis | Global |
| PHD | Audi | China |
| MediaCom | Febreze, Swiffer, Downy, Gillette, Oral-B, Braun | Korea |
| PHD | IKEA |
Malaysia, Vietnam, Thailand, Singapore, Philippines, |
| Wavemaker | IM Motors | China |
| PHD | Subway | APAC |
| Carat | South Australia Tourism | Australia |
| OMD | LAZADA | Philippines |
| Initiative | Taisho | Indonesia |
| Havas Media | Hamdard(Offline) | India |
Methodology:The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
[ad_2]
Source link
