Popeyes opened its first U.Okay. restaurant final weekend, drawing in a crowd of tons of anticipating a style of the chain’s well-known hen sandwich. The true discuss of the city, nevertheless, turned out to be a far humbler menu merchandise—a aspect dish, the truth is.
Popeyes’ buttermilk biscuits obtained all the consideration on opening day on the chain’s new East London location, with patrons not sure of what to make of the American fan-favorite, savory baked good. To Brits, a “biscuit” is a cookie, plain and easy. You can think about their shock, then, to seek out “biscuits” supplied as a aspect to fried hen.
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The New York Times was readily available on the opening occasion to doc the confusion. In addition to uncertainty over the product’s title, attendees have been additionally puzzled by the looks of the buttermilk biscuits. At a look, they resemble scones, common in Britain and usually eaten with tea or a scorching beverage, not a three-piece order of thighs and legs.
“It looks like a scone but it doesn’t taste like one,” remarked one buyer, laconically, having sampled a Popeyes biscuit. Others have been pleasantly shocked, with one buyer discovering the buttermilk biscuit “better than a scone,” in keeping with the Times.
On Twitter, Popeyes’ well-known aspect dish has already begun to draw consideration amongst Londoners, with one consumer eagerly anticipating the possibility to go to the brand new Popeyes location so as to “finally try whatever a…biscuit is,” including: “that sh** looks like a scone.”
As it occurs, Popeyes was anticipating the confusion, having carried out focus group checks previous to the London launch. As Tom Crowly, head of Popeyes UK, informed the Times, individuals within the teams have been perplexed by the buttermilk biscuit. A typical response appeared to go alongside the strains of “Why are you giving me a scone with chicken? I have no idea what you are doing.”
Biscuit bewilderment however, the chain made a number of essential tweaks to its menu to cater to its British clients. Mindful of native tastes, Popeyes has added a crimson bean burger to its menu—a vegan possibility which, for the second, is unique to the U.Okay. Additionally, the chain is serving halal hen, catering to London’s important Muslim inhabitants.
However issues pan out for Popeyes biscuits, the chain has large plans for operations within the European nation. In addition to the current East London opening, the Louisiana Kitchen intends to open one other 10 to fifteen London places within the subsequent yr. While the Brits may take or depart the buttermilk biscuits, they’re about to see much more of them.
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