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[Written in partnership with Aemis, but the editorial team had full control over the content.]
When Harith Iskander and Dr Jezamine Lim Iskander took the stage at Ruyi & Lyn in Bangsar Shopping Centre, the thunderous applause from the viewers may’ve been mistaken for that of a crowd on the comic’s reveals.
But the couple wasn’t there to make jokes. At least, not solely to make jokes, as a result of Harith can’t cease making individuals snort wherever he goes. Well, they do say laughter is the very best drugs.
Or… is it?
Considering the husband-and-wife duo’s newly launched model, maybe there are issues even essentially the most rambunctious laughs can’t repair.
Co-founded by Harith and Dr Jezamine, Aemis is a wellness model specializing in work-health steadiness, focused at busy, stressed-out urbanites.
As of the launch, the model has two merchandise—Probiome and Relazz, created to focus on intestine well being and sleep respectively.
During a sharing session on September 23, the couple recounted their journey and function for launching Aemis and the dietary supplements.
But first, right here’s what it’s essential to find out about Harith “World’s Funniest Person” Iskander and Dr Jezamine Lim Iskander, a medical physician and PhD-holder in stem cells and tissue engineering.
Partners in enterprise and life
Harith and Dr Jezamine are nothing in need of an influence duo.
The funnyman is considered one of our nation’s best-known stand-up comedians, and that is partly due to Dr Jezamine.
On prime of juggling her personal biotech firm and motherhood, Dr Jezamine has additionally actively helped Harith obtain many accolades because the co-founder and group managing director of Harith Iskander V Day Productions.
According to Dr Jezamine’s LinkedIn web page, below her administration, Harith was in a position to achieve worldwide recognition when he gained Laugh Factory’s Funniest Person within the World competitors in 2016. Later, the 2 additionally co-founded The Joke Factory in 2018.
Aemis will not be solely one other iteration but in addition an evolvement of the couple’s synergy and shared entrepreneurial spirit.
Their rapport shined on stage as nicely, the place Dr Jezamine would sort out extra scientific issues, whereas Harith “translated” the data into layman’s phrases.
This dynamic prolonged to the formulation course of, in response to the 2 in the course of the media session. Harith stated he went into the method with a “kindergarten” degree of understanding.
To Dr Jezamine, that is useful, as Harith’s questions symbolize people who the market would ask concerning the model and its merchandise too.
“The good thing about us is I’m the science, and he’s the creative person, so I think we really complement each other in many ways,” she stated to the group.
Born within the pandemic
The story of Aemis began mid-pandemic, which Dr Jezamine described as a “turning point”.
“If you know me in person, I’m a workaholic,” she confessed. This was confirmed by the emcee of the occasion, who’s additionally a buddy of the couple, TV persona Daphne Iking.
Being a structured one who likes to organise her life proper right down to five-minute intervals, the pandemic taught Dr Jezamine methods to “sit and do nothing”.
It was throughout this era when she learnt to unwind that she began trying to find dietary supplements for higher sleep. This led to a discovery of assorted substances and analysis, which in the end gave rise to Aemis.
Along with a panel of nutritionists, healthcare and medical specialists, Dr Jezamine labored on the formulation of the merchandise for round a yr earlier than the official launch.
The new norm of stress
During the occasion, the 2 co-founders in addition to the emcee introduced up the truth that stress has been ingrained in in the present day’s society.
“It is understandable yet concerning that many people have now come to accept stress as a
necessary part of life, to the point of just living with it,” Harith identified. “As a person who reduces others’ stress as a profession, I always look for ways to take away the stress from people’s lives.”
While on stage, there was additionally a heartfelt second the place Harith shared his private experiences with stress and work-health steadiness.
“I find that I have a lot of friends who are my age and younger … suddenly passing away and dying of heart attack or something [similar],” Harith opened up. “And they don’t smoke, they don’t drink, and you start to learn that a big factor of this is actually stress.”
“Now, you can say ‘okay, destress, just forget your troubles’—it’s not that easy.”
He went on to clarify that there are a lot of who can not change their workloads, so quite, they need to strengthen their our bodies to raised deal with the results of stress. This is one thing that Aemis intends to assist individuals obtain.
Laugh, eat, sleep
As talked about, Aemis at present has two merchandise. Probiome is a well being complement capsule consisting of each probiotics and prebiotics. Probiotics and prebiotics are thought to assist restore the pure steadiness of micro organism in your intestine.
“Many of us don’t know that the heart of your immune system is actually in your gut,” Dr Jezamine talked about on stage.
The second product, Relazz, is available in liquid sachets made with Lactium, a model identify for milk protein hydrolysate from France. To be taken one hour earlier than sleep, this ready-to-drink complement goals to enhance sleep high quality.
Developed with Wellous, a Malaysian well being model distributing practical meals merchandise, Dr Jezamine shared that there are already a couple of different merchandise within the pipeline for Aimes, which is able to proceed to hunt enhancements for Malaysians’ work-health steadiness.
- Learn extra about Aemis right here.
- Read different articles we’ve written about Malaysian startups right here.
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