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Local espresso chain ZUS Coffee is internet hosting a singular occasion at Rumah Tangsi KL on September 9 from 10AM to 6PM to have fun homegrown companies.
Called Kampung Buatan Malaysia, the occasion options six native manufacturers. Aside from ZUS Coffee, there’s additionally BOH Tea, Inside Scoop, Farm Fresh, Julie’s, and SYOK.
As the title of the occasion suggests, Rumah Tangsi has been reworked right into a kampung-like house with every manufacturers having their very own cubicles.
Kampung Buatan Malaysia is part of ZUS Coffee’s Buatan Malaysia marketing campaign, which additionally consists of ZUS Coffee’s new Tarik Series of drinks. The Malaysian-inspired sequence features a Teh Tarik beverage made in collaboration with BOH Tea.
ZUS Coffee has additionally collaborated with Inside Scoop to launch three ice cream flavours impressed by fashionable ZUS Coffee drinks.
In a gap speech, ZUS Coffee’s COO, Venon Tian, expressed how Malaysians have traditionally considered “local quality” as being synonymous with “poor quality”. This is one thing the model goals to alter with its marketing campaign.
To sort out this destructive notion in direction of “local quality”, ZUS Coffee additionally launched a video just lately titled “ZUS Coffee On Trial: Buatan Malaysia?”, seen over 1.3 million occasions on Facebook and 1.9 million occasions on YouTube on the time of writing.
Welcome to the pasar
Attending the preview of the free-to-enter kampung on September 8, we got an unique look into simply what might be supplied at Kampung Buatan Malaysia. Starting from the surface, there was a Jom Cha truck providing icy drinks.
Entering Rumah Tangsi, be ready to be greeted by an amazing sea of issues to discover and expertise. There was a ZUS sales space providing the brand new Tarik Series of drinks, which incorporates Teh Tarik and Kopi Teh Tarik, each of that are completed with ZUS Coffee’s signature Velvet Crème.
There was additionally a Time Tunnel exhibition right here showcasing the historical past and development of the ZUS Coffee model all through the years.
Leading into the principle occasion house, an alleyway options Farm Fresh merchandise, from their milk-on-tap bottles to yoghurts and extra.
Further inside, the Inside Scoop sales space supplied the three ice cream flavours created in collaboration with the espresso chain, which have been Buttercrème Latté, Spanish Latté, and Matcho Latté.
Over at Julie’s, a plethora of biscuits and snacks could be discovered, whereas the BOH Tea space had heat cups of inexperienced tea obtainable.
According to a Facebook submit by ZUS, there may also be a Lorong Makan ZUS and Pasar ZUS. The Lorong Makan can have meals distributors similar to The Bao Guys, Flaaah, Kinori, and extra.
Meanwhile, Pasar ZUS will home small native companies similar to Dododots, Owlet Beauty, Velvet Vanity, and plenty of others.
Championing homegrown companies
When requested about why the occasion is just open to the general public for in the future, Venon shared to Vulcan Post that the choice was made by others on the workforce and will need to do with the prices of renting out the house.
While we want the occasion lasted longer so extra Malaysians can expertise ZUS Coffee’s Kampung Buatan Malaysia, we’re completely happy to see homegrown manufacturers band collectively to showcase precisely what “local quality” is all about, particularly forward of Malaysia Day.
Throughout the course of the occasion on September 9, there might be performances by Kaka Azraff, Syamel, and Andi Bernadee. Those concerned with attending can RSVP now.
- Learn extra about ZUS Coffee right here.
- Read different articles we’ve written about Malaysian startups right here.
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