Global ad market seen surging to new highs this year | Advertising
The rebound in global advertising this year has accelerated well beyond earlier expectations, leading to a massive upgrade to ...
Tag: Advertising
Virtual production techniques getting better at blending digital and physical worlds | Advertising
Imagination is partnering with Epic Games to create virtual productions that blend the physical and digital world. The filming ...
There’s ‘No Stopping New York’ post-pandemic | Advertising
New York City was hit fast and hard by the pandemic last March, abruptly shuttering the doors to businesses, ...
This is your brain on cognac | Advertising
Hennessy teamed up with acclaimed media artist and director Refik Anadol for a project that captured the brain activity ...
Carolyn Everson is leaving Facebook | Advertising
The VP of global business posted on Facebook on Wednesday sharing the news that she has resigned from the ...
Expertise, understanding and action needed to lift DEI in APAC | Advertising
Despite the improvements the marcomms industry has made over the past few years on the DEI front, the last ...
Wendy’s creates ad within 7 hours based on young fan’s idea | Advertising
When a brand gets a free idea for an ad from its biggest fan, how can a creative team ...
WFA, Campaign and Kantar launch first global ad industry diversity study | Advertising
Campaign is proud to announce it is partnering with The World Federation of Advertisers (WFA) and Kantar on an ...
‘Frankly, we don’t want to see more woke advertising’ | Marketing
Unilever EVP Samir Singh, who oversees nearly 25 brands amounting to around $10 billion in revenue, thinks it may ...
Cannes Lions: 3 APAC entries on the Titanium, Innovation and Glass shortlists | Advertising
Three entries—one each from Australia, Singapore and Japan—are the sum total of appearances for APAC work on the first ...