Tag: Advertising

Jaguar Land Rover has appointed Accenture Interactive to “join forces” with Spark44, its 10-year-old joint-venture agency, as the car ...

Ogilvy China appointed Melinda Po as president of the advertising business. She will be responsible for leading Ogilvy’s advertising business ...

Snap and Twitter want TV ad dollars, and they’re talking up their premium content offerings for brands in this ...

While the ad industry conversation around diversity, equity and inclusion has gotten louder, CEOs of major companies don’t always ...

MDC Partners is the latest holding company to report Q1 earnings, with organic revenues down 6.9% year over year ...

Unilever and Nestlé are the first brand owners to commit to paying a fractional green offset levy of the ...

Haymarket Media Group has launched a new, global media brand, Performance Marketing World, which will be a stablemate alongside ...

As the online advertising industry remodels to put consumer privacy front-and-centre, publishers, as the gatekeepers of the customer relationship, are ...

Ogilvy has been selected as the global creative agency for Hyatt’s guest loyalty program, World of Hyatt, the agency ...

YouTube is expanding its marketing toolbox as viewership grows on connected TVs.  The platform unveiled new products during its star-studded, 10th ...