Tag: Advertising

TikTok's Sameer Singh, who joined the short-form video platform in 2019 to lead monetisation in India, is taking up a new ...

MEDIA AWARDS Category Title Agency / Client Brand Market Entry ID Best Digital Media Innovation Tmall Gen Z campaign ...

Rachel Barek and Brian Skahan are the latest duo to leave the holding company world behind to start their ...

Sir Martin Sorrell’s S4 Capital continued to grow organically by double digits last year despite the Covid-19 pandemic, the ...

While size can often hinder agility, Mindshare has proven over the years it is adept at identifying which way ...

The jury responsible for judging entries to Campaign Asia-Pacific's inaugural Tech MVP awards, which will celebrate the most exceptional technical talent ...

M&C Saatchi has promoted Richard Thompson, the boss of its talent division, to be UK group chairman, replacing long-serving ...

A two-minute video created by the Hong Kong Tourism Board for New Year's Eve cost HK$9 million (US$1.15 million), ...

Media activation is different from investment, and it’s time for media agencies to act like it. That’s the strategy ...

The ad industry spends so much time worrying about media targeting and optimisation and “not nearly enough” about the ...