MDC’s Mark Penn: “CMOs are in ‘get back to business’ mode” | Advertising
MDC Partners believes the worst of the pandemic is behind it. The holding company posted a 13.7% drop in ...
Tag: Advertising
Does ‘brand purpose’ messaging actually impact consumer behavior? | Advertising
Some might wonder if all this talk about “brand purpose” might be moot from a sales perspective. Turns out, ...
Roku’s advertising ambitions just got even bigger with new Nielsen deal
Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it ...
Airbnb slashes spend in permanent shift from performance marketing to brand | Advertising
Airbnb has said it will make a permanent cut in the amount it invests in marketing after slashing its ...
Move and win roundup: Week of March 1, 2021 | Advertising
Singapore-based pop culture marketing agency Culture Group has appointed former Dentsu global CEO of Content & Creative, Dick van ...
InMobi and Gojek partner on audience targeting, identity resolution | Advertising
Ride-hailing giant Gojek and mobile ad network InMobi are teaming up to offer privacy-compliant personalised advertising and identity resolution ...
MediaMonks hires Joao Flores as ECD in SEA, Korea and Japan | Advertising
MediaMonks’ Singapore has hired Joao Flores as ECD in SEA, Korea and Japan, supporting the organic growth of its ...
Ogilvy consolidates offerings under one unit in AUNZ | Advertising
WPP AUNZ announced that Ogilvy’s brand strategy and creative offerings will combine with opr’s PR and communications alongside Ogilvy ...
Here are your 2021 Spikes Asia Awards winners | Advertising
Spikes Asia has announced the gold, silver and bronze winners for 2021. From a shortlist of 682 pieces of ...
Tangrams Strategy and Effectiveness award winners for 2021 revealed | Advertising
The winners of the Tangrams Strategy and Effectiveness Awards for 2021 have been revealed. From the shortlists published last week during Spikes Asia ...