Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool | Advertising
For years, brands have preached the sustainability mantra, but have also limited their reach by zealously focusing on only ...
Tag: Advertising
WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030 | Advertising
WPP, Publicis Groupe, Unilever, Google, Facebook, ITV, Channel 4 and Sky are among a long list of advertising companies ...
WPP AUNZ nets $71 million in cost savings, significantly shrinks debt | Advertising
At the end of a tough 2020, WPP AUNZ has managed to meet its $71 million cost cutting goals, ...
Do agency groups employ too many CEOs? | Advertising
Wendy Clark, chief executive of Dentsu International, recently revealed to Campaign that the group was cutting a quarter of its top 1,000 ...
Dentsu’s ‘brave new normal’ creative trends for 2021 | Advertising
With 2020 bringing digital adoption to speed like no other time before, Dentsu has highlighted some of the "radical ...
MediaCom’s Josh Gallagher on the challenges creatives face with ecommerce | Advertising
Until the pandemic struck, brands were noticeably embracing plans to boost their presence online. However, the onset of the ...
OMG takes group approach to new Hong Kong leadership | Advertising
Omnicom Media Group (OMG) is opting to fill the void from Deric Wong's departure by promoting four management members ...
US ad giants Omnicom and Interpublic cut 10,000 roles in 2020 | Advertising
Omnicom and Interpublic cut 10,000 roles between them during 2020 because of the pandemic, new figures have revealed. Annual ...
Australian digital advertising market grows by 20.3% YoY: IAB | Digital
The Australian digital advertising market rebounded strongly in Q4 of 2020 to grow by 20.3% year-on-year and 29.7% quarter-on-quarter, ...
How brands can tell better stories at scale | Advertising
On day two of Spikes Asia X Campaign, Dheeraj Sinha, CEO and CSO - South Asia, Leo Burnett, Chetna ...