Tag: Advertising

Digital marketing agency ADA has secured a US$60 million investment from Japan's SoftBank Group, bringing ADA’s valuation to $260 million. ...

United Airlines will move its creative account to 72andsunny, the company said Tuesday, ending a 10-year relationship with Dentsumcgarrybowen. ...

The day Apple launched iOS 14.5, 26 April, was the beginning of the end for automatic access for app owners ...

Alterations to online advertising practices, including opt-in mobile tracking and the deprecation of the third-party cookie, are leading adtech ...

Ford is to launch its first all-electric SUV, the Mustang Mach-E, with a multichannel campaign, "Watch me", created by ...

Tyson Foods Malaysia appointed Mindshare as its integrated media agency. The agency will be responsible for strategic planning and buying ...

Campaign will once again be publishing its CMO 'Power List' featuring Asia-Pacific’s most senior and influential brand marketers. The ...

Companies are hungrier for analytics than ever as they transform for a digital world. Global software giant SAS Institute ...

Neil Christie, director of growth markets at Wieden & Kennedy, is departing the creative network after 17 years. After ...

While social media platforms have stepped up self-regulation and are also under increased scrutiny due to data privacy norms ...