The brand that made $3 million in digital sneakers discusses future of NFTs in China | Digital
From flying cars to AI robots, sci-fi novels have grappled with what the future might look like for decades. ...
Tag: Brand
The woman-made brand: the new model for marketing to women? | Advertising
For almost the whole of its history, marketing has been a largely man-made business. Invented by men; employed by ...
Meghan racism allegation threatens to tarnish Global Britain brand
ADDIS ABABA — Global Britain needs friends around the world, so allegations of racism among the royal family could ...
How Colgate plans to connect its optimistic brand to sustainability activism | Marketing
Lyndon Morant, regional director of integrated marketing and communications for Colgate-Palmolive, is forthright about the environmental impact of his ...
Hosiery brand Dollar effects price rise for fifth time in row as input costs soar
Kolkata-based hosiery brand Dollar Industries Ltd. had effected a price hike on its products for the fifth time during ...
Cardi B And Diversity Brand Real Women Are Drop A Limited Edition Doll In Her Likeness
Rapper Cardi B can now add toymaker to her many titles. The “Up” emcee announced that she had a ...
Peugeot bids to move upmarket with brand refresh and global campaign | Advertising
Peugeot, the French car brand, intends to communicate an "upmarket mood" through its latest campaign and refreshed logo and ...
Coronavirus budget lines up Rishi Sunak for tricky relaunch of his political brand
LONDON — Relaunching a product can be the hardest task for a brand — as U.K. Chancellor Rishi Sunak ...
Does ‘brand purpose’ messaging actually impact consumer behavior? | Advertising
Some might wonder if all this talk about “brand purpose” might be moot from a sales perspective. Turns out, ...
Airbnb slashes spend in permanent shift from performance marketing to brand | Advertising
Airbnb has said it will make a permanent cut in the amount it invests in marketing after slashing its ...