Brand Building Isn’t a Happy Accident. Take This Steps to Find Success.
February 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. All you need is an ...
Tag: Brand
How a Call With Oprah Magazine Helped S’well Build a $100 Million Brand
On a hot day in Arizona more than a decade ago, Sarah Kauss found herself on a hike drinking hot ...
Interest in brand purpose heightened during pandemic and social unrest | Marketing
While brand purpose has been a popular topic among marketers for the last few years, the double blow inflicted ...
Apple, not Samsung, was the top-selling smartphone brand in late 2020
Credit: David Imel / Android AuthorityApple ousted Samsung and Xiaomi to become the top-selling phone brand in Q4 2020.It ...
A Personal Brand Is No Longer a Nice-to-Have: It’s Expected! Here’s How to Create one
When I was in college almost 20 years ago (yikes!), how to create your personal brand certainly wasn’t something ...
The view from Down Under: does Australia point the way for a return to IRL brand events? | Advertising
The coronavirus continues to have a global impact on the brand experience sector, bringing most in-person events to a ...
Activating Brand Purpose | Inc.com
In Activate Brand Purpose, Scott Goodson and Chip Walker expose flaws in the prevailing thinking around purpose, and provide ...
Carl Pei’s Nothing now owns the Essential brand (Update: Pei confirms)
Update: February 17 2021 (4:11AM ET): Earlier this week, 9to5Google discovered that the Essential smartphone brand was now owned ...
Ruth Dayan, Who Built an Israeli Fashion Brand, Dies at 103
Ms. Dayan was Israel’s first “activist designer,” said Neri Oxman, the provocative architect, inventor and M.I.T. professor. Ms. Oxman, ...
Alexis Kerr Takes on Role as VP for the Hallmark Mahogany Brand
Hallmark Cards, Inc. has named Alexis Kerr as its new vice president of the Hallmark Mahogany brand. The Hallmark ...