Fernando Machado’s tweets show how Burger King decided to delete its IWD tweet | Digital
It’s not every day that consumers can see how a brand decides to respond to backlash in real time. ...
Tag: Digital
YouTube accounts for almost half of all ad-supported TV streaming in US | Digital
YouTube is the not-so-dark horse in the streaming wars. The user-generated content platform now makes up more than 41% ...
KFC Gaming tells Burger King to delete ‘women belong in the kitchen’ tweet | Digital
KFC Gaming was among those taking Burger King UK to task this week over the fast-food brand's misadvised tweet ...
Standard Chartered to use Dentsu Curate to drive ‘Here for good’ global campaign | Digital
Standard Chartered Bank (SCB) will use Dentsu's built-in-APAC programmatic solution, Dentsu Curate, to roll out its 2021 global brand campaign, 'Here ...
Industry’s gender equality progress ‘not fast enough’ for Mars’ Michele Oliver | Digital
Mars brand Maltesers is known for getting candid about women’s diverse experiences. After its 2016 ad depicting a young woman ...
WPP’s Mark Read and WBA’s Aron Radelet: Behind the scenes of the $600 million pitch | Digital
"When times are good, you tend to do things the same old way. When times are tough, you experiment," ...
Women in the digital era: Unleashing the potential of female talent for a stronger Europe
Huawei is celebrating International Women’s Day today (8 March) by holding a debate on gender equality, diversity and inclusion ...
Twitter’s Dorsey auctions first ever tweet as digital memorabilia
“just setting up my twttr” - the first ever tweet on the platform is up for sale after Twitter ...
Google flags higher ad rates in France and Spain after digital tax
France has collected the levy since 2019, and Spain since this year, underpressure from voters to make US tech ...