How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose | Marketing
Until the pandemic grounded almost its entire passenger fleet, Cathay Pacific was among the world's busiest airlines, operating to ...
Tag: Marketing
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VW accidentally upstages own rebrand with premature press release | Marketing
Volkswagen accidentally announced the new name of its US operations, Voltswagen of America, with a now-unpublished press release on ...
Guy Kawasaki’s 10-point pandemic prescription for marketers | Marketing
As marketers figure out how to keep their brands afloat in the prolonged Covid-19 pandemic, Guy Kawasaki, the former ...
Event Marketing Awards winners revealed | Marketing
Category Award Title Agency / Company Brand Market Entry ID Best Arts & Cultural Event Gold CASA BACARDI Homegrown ...
Publicis shares rise on fresh M&A speculation about interest from Havas owner | Marketing
Publicis Groupe’s share price has risen on fresh M&A speculation—this time involving Havas owner Vivendi. Publicis Groupe’s shares rose ...
How Spotify mastered marketing to artists | Digital
Spotify is one of the most popular music streaming apps for listeners, but the platform also wants to be a hub ...
Ferrero unwraps global media review | Marketing
The Italian confectionery giant behind Nutella and Kinder has called its second major media planning and buying review within ...
How Gen Z expects brands to influence change | Marketing
Gen Z is confident it can influence major change and expect brands to keep up. A new study by ...
H&M boycott in China intensifies over Xinjiang supply issue | Marketing
A nationwide boycott of H&M goods is underway in China as social-media users condemn the brand and its products ...
Why Dettol and Lysol maker is now just Reckitt | Marketing
RB (Reckitt Benckiser) has announced a rebranding of its corporate identity and will now be called Reckitt. According ...