Dettol and Lysol maker RB rebrands as Reckitt | Marketing
RB (Reckitt Benckiser) has announced a rebranding of its corporate identity and will now be called Reckitt. According ...
Tag: Marketing
Oats, floats and jokes: what can start-ups learn from Oatly? | Marketing
Plant-based milk company Oatly recently filed for an IPO. Born out of a lab in Sweden in the early ...
Alibaba’s battle for ecommerce dominance takes a conciliatory turn | Marketing
Having successfully enticed more than 200 premium international brands to launch official storefronts on its Tmall Luxury Pavilion platform — with ...
After 100 years of tampon and pad marketing, brands are still struggling to embrace periods | Marketing
Sanitary pads and tampons revolutionised feminine care when they were launched to consumers around 100 years ago. But the ...
Clubhouse lessons for brands from Demi Lovato | Marketing
Singer Demi Lovato has been on a media blitz this month with interviews in The New York Times and ...
How performance marketing and brand-building can get along just fine | Digital
Airbnb’s decision to slash spending on performance marketing and shift more money to brand-building and PR has been the ...
Garbage Pail Kids pulls ‘BTS Bruisers’ card amid surge in hate crimes against Asians | Marketing
Following backlash, Garbage Pail Kids has apologized and removed a sticker card portraying Korean boy band BTS with bruises. ...
Crash Course: Creating compelling videos for Gen Z | Marketing
Welcome back to Campaign Asia-Pacific's Crash Course learning series, in which you will learn valuable lessons and practical business ...
Brand Health Check: will Haidilao’s expansion pay off? | Marketing
In the past few weeks, both good news and bad news happened to Haidilao, China’s No.1 hot pot brand. ...
AirAsia claims its media business is taking flight | Marketing
With most of its 245 planes grounded, high-profile Malaysian airline AirAsia is looking to newer businesses to lift its ...