BTS signs as global brand ambassador for Korea’s Coway | Marketing
Intent on expanding its business in global markets, Korean home appliances brand Coway has named Big Hit Entertainment's Grammy-nominated ...
Tag: Marketing
Accenture and WWF: Sustainable choices yet undercooked for consumers | Marketing
A report from Accenture and environmental watchdog WWF in Singapore has showed that despite claims by many companies of ...
Should Your Small Business Hire a Marketing Agency or Build a Marketing Team?
March 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. As your small business grows, ...
Clubhouse hires Maya Watson as head of global marketing | Media
Audio-chat social network Clubhouse has named Maya Watson as head of global marketing. Watson joins from Netflix where served ...
5 Ways to Make Your Marketing More Memorable
As a business consultant, I often have to remind small business owners that their marketing needs to be more ...
Pressure on brands rising over Tokyo Olympic Games | Marketing
Despite having secured long-term contracts involving multiple Olympics events, brand sponsors face an uncertain few months leading up to ...
7 luxury sectors Chinese consumers love post-Covid | Marketing
The last year has been catastrophic for retail and luxury. However, one of the most surprising effects of the ...
Jaskaran Singh Kapany quits as Paytm’s CMO | Marketing
Jaskaran Singh Kapany has quit as the CMO of Paytm, a large financial services company in India. A member ...
Hans Zimmer scores Oppo ringtones | Marketing
After overtaking long-time leader Huawei in the Chinese smartphone market, Oppo is making more moves to position itself as ...
The woman-made brand: the new model for marketing to women? | Advertising
For almost the whole of its history, marketing has been a largely man-made business. Invented by men; employed by ...