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Adland should stop trying to save the world and start selling | Marketing
Our economy is being eviscerated by Covid-19. You see the open wounds not just in the one million individuals ...
Tag: Marketing
How Colgate plans to connect its optimistic brand to sustainability activism | Marketing
Lyndon Morant, regional director of integrated marketing and communications for Colgate-Palmolive, is forthright about the environmental impact of his ...
Fearless Girl shatters glass ceiling beyond the boardroom | Marketing
Fearless Girl is celebrating her fourth anniversary on International Women’s Day by shattering glass ceilings in the workplace. Almost ...
Event Marketing Awards shortlist released | Marketing
CAMPAIGN CATEGORIES Category Title Agency / Company Brand Market Entry ID Best Arts & Cultural Event CASA BACARDI Homegrown ...
How to Optimize Your Automated Marketing System to Boost Sales
As more marketing channels open, brands find reaching customers on all platforms increasingly difficult and costly unless they implement ...
Mindshare adds dedicated China leadership | Marketing
Mindshare has appointed a dedicated China CEO and Greater China executive chair, roles previously managed by Amrita Randhawa. Randhawa ...
Dr. Seuss Has Learned Its Inclusive Marketing Lesson. Have You?
Yesterday, on Dr. Seuss's birthday, Dr. Seuss Enterprises announced they would cease publication and licensing of six books in ...
Visa names new APAC head of marketing | Marketing
Danielle Jin, Visa's VP and head of marketing for Greater China, has been appointed as the company's head of ...
Initiative’s Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair | Marketing
Initiative has elevated US CEO Amy Armstrong to a global remit, as the agency's current leader Mat Baxter is ...
Airbnb slashes spend in permanent shift from performance marketing to brand | Advertising
Airbnb has said it will make a permanent cut in the amount it invests in marketing after slashing its ...