Indian consumers think politics and marketing should mix, Chinese do not | Marketing
Campaign partnered with YouGov to run a global survey about the importance of purpose and sustainability in various markets. ...
Tag: Marketing
Twitter unveiled a brand refresh (don’t worry, it’s keeping the bird) | Marketing
Twitter is giving its brand a bit of a make-over after a whirlwind year. CMO Leslie Berland announced the ...
FedEx reorganises comms and marketing under Jenny Robertson | Marketing
FedEx is set to integrate its communications and marketing functions under Jenny Robertson, effective at the start of next ...
Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco | Advertising
There was a 19% drop in M&A transactions worldwide in 2020 in marketing, digital media, traditional media and martech, ...
‘Body debates’, ‘stability pursuit’, ‘counter cancel’ and three other shifts that could transform marketing in 2021 | Marketing
The pandemic has fundamentally changed the way we work and live across the world, and according to a new ...
2021 gratuitous Lunar New Year product showcase | Marketing
Lunar new year is an amazing time to reconnect with family. It's also a perfect excuse for brands to ...
Art merges with retail at Singapore’s first mall-wide activation | Marketing
Singapore’s Funan Mall has always been a proponent of arty touches and forward design, and it took it a ...
Govt planning to open up coal marketing to streamline process
THE GOVERNMENT is considering opening up coal marketing, Coal Secretary Anil Kumar Jain said on Thursday. Currently, production by ...
Why sports collaborations could be a goldmine for luxury | Marketing
Dong Xun, a trend researcher and executive at the Shenzhen-based agency Wow-Trend, had her eyes on a parka from ...
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Fact-based ads are the start of a new era in advertising, says Sebamed India marketing chief | Advertising
On 18 January, the Bombay High court ruled that USV-owned German brand Sebamed was allowed to advertise including drawing ...