Philips places $300 million world built-in account up for bid | Marketing
Dutch multinational electronics firm Philips is kicking off a $300 million world company assessment, Campaign US has discovered. Philips has invited ...
Tag: Marketing
McCann Worldgroup’s Rob Reilly to affix WPP as world CCO | Marketing
McCann Worldgroup inventive chairman Rob Reilly is leaving the community to affix WPP as world chief inventive officer. McCann ...
Coca-Cola puts new year’s resolutions on cans in follow-up to ‘Share a Coke’ | Marketing
Coca-Cola is encouraging consumers to be “open to better” in 2021 with an on-pack campaign featuring a range of ...
WeWork: Covid-19 is an opportunity to be ‘more creative than ever’ | Marketing
After a disastrous 2019 when plans for an initial public offering were shelved and controversial chief executive Adam Neumann departed, WeWork ...
EMA receives application for conditional marketing authorization of COVID-19 Vaccine AstraZeneca
The number of coronavirus infections recorded across the world passed the 90 million mark on Monday (11 January). Mexico, ...
McCann names Chris Macdonald CEO and chair, Harjot Singh global CSO | Marketing
While other networks are consolidating, McCann Worldgroup is doubling down on its agencies. The integrated agency network made two ...
SEA ecommerce companies not immune to gender gap | Marketing
While one might expect young, online-native companies to exhibit better gender equality than older companies, a report from iPrice ...
Burger King unveils first rebrand in more than 20 years | Marketing
Burger King introduced a new look on Thursday, marking the fast food franchise’s first rebrand in more than 20 ...
When your product makes health claims, but your brand ambassador suffers a heart attack | Marketing
Last week, Sourav Ganguly, India cricketing legend and current president of the Board of Control for Cricket in India ...
How to Choose The Right Digital Marketing Agency in Houston
Digital marketing could be a challenging task for business owners who have a lot on their hands already. As ...