Qualtrics plans to hire 1,200 in Asia | Marketing
Experience management solutions provider Qualtrics has said it plans to hire 1,200 people across Asia Pacific and Japan (APJ) ...
Tag: Marketing
Astute Solutions, Socialbakers unveil Emplifi brand identity | Marketing
Following Astute Solutions' acquisition of Socialbakers in August last year, the companies have unveiled a new brand identity, Emplifi. This new brand ...
Tata Digital acquires majority stake in India’s e-grocer Bigbasket | Marketing
Tata Digital, a subsidiary of Tata Sons, has confirmed that is has acquired a majority stake in Supermarket Grocery ...
BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer | Marketing
When two giants collide, chaos ensues. In April, when the world’s biggest fast-food chain and the world’s biggest band ...
Have companies followed through on promises made after George Floyd’s death? | Marketing
Many companies condemned the death of George Floyd at the height of the Black Lives Matter protests. PR pros ...
‘Russian’ PR firm offered influencers money to discredit Pfizer vaccine | Marketing
According to media reports, Fazze, an agency that works with influencers, approached Leo Grasset, a French YouTube star with ...
How Nespresso plans to brew long-term gains from its pandemic buzz | Marketing
In its latest quarterly results, food giant Nestle for the first time began reporting the performance of its Nespresso ...
Brands: Approach George Floyd anniversary with caution | Marketing
On the one year anniversary of George Floyd’s murder, companies continue to navigate the challenges of speaking out on ...
Cigna consolidates global marketing business with IPG | Marketing
Healthcare giant Cigna has consolidated its global enterprise marketing account with Interpublic Group, completing a review that kicked off ...
Shangri-La Group launches family-centric brand Fam.ily | Marketing
Shangri-La Group has launched "family experience" brand Fam.ily that aims to create experiences for multi-generational families and support customers ...