P&G reports 4% sales growth, but lowest organic profit growth in six quarters | Marketing
Consumer goods giant Procter & Gamble (P&G) continued to benefit from heightened pandemic-driven hygiene and cleaning fastidiousness from consumers, ...
Tag: Marketing
Jim Moffatt to leave Engine for role at Apple | Marketing
Jim Moffatt, chief executive of Europe and Asia at Engine Group, is leaving the independent network to join Apple ...
Ex-Googler Joanna Flint takes up new global role at Mandarin Oriental | Marketing
Joanna Flint, who departed Google last month after more than 12 years, has joined Mandarin Oriental Hotel Group in a ...
Should digital marketing focus on function over emotion? CMOs debate | Digital
For many brands, the past year has been a race to remain relevant and provide as seamless an experience as ...
No kidding: Lego sees strong growth from adult consumers | Marketing
For a brand that is best known for delighting children with its range of building blocks, the pandemic has ...
Unforgivable, tone-deaf land grab’ could ‘decimate football’s legacy’ | Marketing
The announcement of the breakaway European football league, at 11.30 pm on Sunday, has been criticised for failing to ...
Initiative Australia sees massive market for legal cannabis | Marketing
Initiative Australia has launched a deep-dive study into the potential explosive growth of Australia’s legal cannabis industry, on the ...
Over 80% of content removed across tech platforms from three key categories: GARM | Marketing
Over 80% of the 3.3 billion pieces of content removed across key technology platforms participating in a Global Alliance ...
Expedia rebrands as consumer travel needs change | Marketing
Travel brands can’t win anymore by simply offering the cheapest price. Since the COVID-19 pandemic broke out last year, ...
Why Chow Tai Fook sees opportunity in rural China and lower-tier cities | Marketing
Luxury retailers are usually among the first to feel the pinch during periods of economic stress, like the prolonged ...