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Breaking down the post-cookie solutions: Unified ID 2.0 | Advertising
Alterations to online advertising practices, including opt-in mobile tracking and the deprecation of the third-party cookie, are leading adtech ...
Tag: Postcookie
Publishers most confident in their post-cookie outlook | Advertising
As the online advertising industry remodels to put consumer privacy front-and-centre, publishers, as the gatekeepers of the customer relationship, are ...
Marketers in APAC are not ready for the privacy-first, post-cookie world | Advertising
The online advertising industry is facing a major reset, brought on by rising consumer privacy expectations, tightening regulations and ...
Post-cookie battles: Google’s FLoC vs SWAN vs Unified ID 2.0 | Advertising
The brewing battle between Google and the adtech industry to replace the cookie has taken another step with the ...