How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose | Marketing
Until the pandemic grounded almost its entire passenger fleet, Cathay Pacific was among the world's busiest airlines, operating to ...
Tag: Purpose
A.S. Watson Group Announces its Social Purpose and 2030 Sustainability Vision – Arabian Post
Reduce greenhouse gas emissions by 40% and electricity intensity by 30% before 2030 Restore 10,000 perfect smiles by providing ...
Does ‘brand purpose’ messaging actually impact consumer behavior? | Advertising
Some might wonder if all this talk about “brand purpose” might be moot from a sales perspective. Turns out, ...
Interest in brand purpose heightened during pandemic and social unrest | Marketing
While brand purpose has been a popular topic among marketers for the last few years, the double blow inflicted ...
Activating Brand Purpose | Inc.com
In Activate Brand Purpose, Scott Goodson and Chip Walker expose flaws in the prevailing thinking around purpose, and provide ...
Biden calls for ‘common purpose’ at the National Prayer Breakfast.
In a normal year, thousands of people would have gathered in Washington on Thursday for the National Prayer Breakfast, ...
How to Choose the Best Classroom Furniture for All Purpose
Classroom furniture is an important aspect of developing a comfortable learning environment for both students and teachers. Comfy and ...
How a Small Shift in Thinking Can Give You and Your Business a Stronger Sense of Purpose
It is easy to get fixated on the outcome. As a leader in business, all eyes are often locked ...
Why Discovering Your Purpose Will Make You a Better Business Owner
In today's work-centric society, what you do has become synonymous with who you are. But I have come to find ...
‘Without people there is no purpose’: Photographer Cephas Williams on 56 Black Men
It’s not often one of these conversations begins with the interviewee telling me: “I was depressed and suicidal at ...