WPP makes $3.89 billion annual loss after Covid hits value of agencies | Digital
WPP made a pre-tax loss of £2.79 billion (US$3.89 billion) in 2020 after taking a huge “non-cash” impairment charge ...
Tag: WPP
WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030 | Advertising
WPP, Publicis Groupe, Unilever, Google, Facebook, ITV, Channel 4 and Sky are among a long list of advertising companies ...
WPP AUNZ nets $71 million in cost savings, significantly shrinks debt | Advertising
At the end of a tough 2020, WPP AUNZ has managed to meet its $71 million cost cutting goals, ...
WPP and TikTok partner on brand safety and ad innovation | Digital
WPP and TikTok have announced they are entering into a global partnership focused on developing new ad products on ...
McCann Worldgroup’s Rob Reilly to affix WPP as world CCO | Marketing
McCann Worldgroup inventive chairman Rob Reilly is leaving the community to affix WPP as world chief inventive officer. McCann ...
JPMorgan Chase consolidates $400 million world media account with WPP and Dentsu | Media
JPMorgan Chase has concluded a world media evaluate, deciding on WPP and Dentsu as its world media businesses of document. ...
WPP and Walgreens Boots Alliance on client-agency model that won $600m pitch | Advertising
Few advertisers lift the lid on the pitch process but Walgreens Boots Alliance believes its $600 million integrated marketing ...