Influencer marketing has steadily become one of the most influential social media marketing strategies available. Influencer marketing offers brands increased awareness and a direct communication path to their target audiences. However, it is very important to use influencers who truly connect and resonate with your brand. This helps the partnership seem genuine and authentic in the eyes of consumers – something that consumers are becoming increasingly more demanding of. Influencer agencies can provide influencer marketing service to ensure your brand is connecting with the right influencers and audiences.
The Most Important Benefits of Influencer Marketing
There are many benefits to investing in influencer marketing. When partnering with influencers that are a perfect fit for your brand and connect you with your target market, you can reap the benefits almost immediately. Influencers with larger followings will help you or your campaign gain traction quickly. The benefits continue to grow over time with shares, reposts, and retweets immortalizing your campaign and giving your content more exposure.
Influencer Marketing Benefit #1: Provides a direct communication path to your audience
Consumers are spending more and more time on social media. They have begun using social media as a search engine and typically research a brand on social media before looking online. Due to the sheer volume of social media users, it can be tricky for brands to communicate directly with their target consumers. When using influencers, brands can directly connect with their target audience on the social platforms where they spend most of their time.
Influencer Marketing Benefit #2: Builds trust and authenticity
When a social media personality shares content or a review of a brand, it instantly makes the brand credible to consumers. When an authoritative figure within a community or niche gives brand recognition, the brand is seen as trustworthy and a top-choice within the market. In more niche markets, influencer endorsements hold more credibility and influence over consumers.
Influencer Marketing Benefit #3: Breaks through the advertising buzz
One of the reasons influencer marketing is so successful is because it breaks through the constant noise of paid advertisements. Banner ads may have been useful tools to marketers once, but audiences have become blind to this method. The average click-through rate for display ads is less than 1%. Influencer marketing places your brand directly in front of audiences as native content.
Influencer Marketing Benefit #4: Drives purchasing decisions
Consumers respond incredibly well to influencer endorsements, often resulting in sales. Influencers provide advice on which products and services are best to invest in. The majority of Gen Z uses social media to learn about new products, and seeing an influencer use a product or service can convince up to 40% of consumers to make a purchase.
Influencer Marketing Benefit #5: Makes a brand culturally relevant
Influencers are frequently the driving forces behind popular trends and movements. They expose their audiences to new ideas, brands, and products. Having an influencer promote your brand, product or service will result in your brand being seen as culturally relevant and trendy. You can position your company as an industry leader by aligning with suitable, trend-forward influencers.
The benefits of influencer marketing heavily outweigh the cost, as long as you are launching your influencer marketing campaign with the right content and influencers. To help launch a successful influencer campaign, consider seeing advice and influencer marketing services from influencer agencies. Agencies are experts in aligning brands with influencers; they will find the most suitable and effective influencers for you within your niche.