Booking.com CMO on brand’s pivot to local sights, and what comes next | Marketing
A year ago, Booking.com, the Amsterdam-based travel and leisure portal, faced a Covid-led wipeout of its business. As the ...
Tag: Marketing
Uttarakhand Police issues WhatsApp number to register complaints against black marketing of remdesivir
By PTI DEHRADUN: The Uttarakhand Police has issued a mobile number for people to register complaints against black marketing of ...
Campaign Crash Course: How to crack B2B marketing | News
Welcome back to Campaign Asia-Pacific's Crash Course learning series, in which you will learn valuable lessons and practical business ...
Vans hires Kristin Harrer as global CMO | Marketing
Vans has hired Kristin Harrer as global CMO, effective on Wednesday. Harrer is reporting to global brand president Doug ...
Ebiquity launches responsible media tool to ‘drive positive change’ | Marketing
Ebiquity has unveiled a “dedicated solution” aimed at giving brands global oversight of their media investment tracked against ethical ...
Bessemer Venture Partners hires Shannon Brayton as first CMO | Marketing
Bessemer Venture Partners has hired Shannon Brayton as its first CMO and partner. She will lead marketing and communications ...
WPP’s Mark Read calls for ‘collaborative effort’ on net zero and sets 2025 target | Marketing
WPP has set out a commitment to net zero carbon emissions across its own operations by 2025 and throughout ...
The Key Benefits of Influencer Marketing
Influencer marketing has steadily become one of the most influential social media marketing strategies available. Influencer marketing offers brands ...
Follow These 6 Basic Marketing Rules To Succeed
April 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from ...
AXA to inject local flavour in APAC to boost global brand recast | Marketing
Fresh off a global rebranding exercise, evolving its 'Know You Can' tagline, French insurer AXA is set to launch ...